21A- Reading Reflection No.2

1.     What was the general theme or argument of the book?

-       The book I chose for this assignment was The Art of Social Media Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick. The general point/theme throughout this book is how social media is almost near the top of what determines the success or failure of your business. Ultimately, this is a guide that the authors deemed “essential” to get the most out of your effort, time and money.

2.     How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

-       ENT3003 has taught me that marketing is a crucial aspect to growing your business. Acquiring more human and social capital is key for getting the business to thrive and prosper. This book focuses on growing all that capital by using social media resources and connections.

3.     If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

-       The exercise I would implement would be going to either career fairs or networking events and have the students somehow acquire social capital through at least one out of the many social media platforms that exist. Whether it be following someone on Instagram or making a new Facebook friend or finding someone on linked in. This exercise will help the student network and meet new people as well as use social media to network and build that capital.

4.     What was your biggest surprise or ‘aha’ moment when reading the book? In other words, what did you learn that differed the most from your expectations?

-       What surprised me the most is that there is something called social media aptitude and readiness test (SMART). I did not know that this existed or that something like this would ever exist. It actually quizzes you on things like what platform’s posts has the longest lifespan. That was pretty interesting to find out.