27- Reading Reflection No.3

1.     What was the general theme or argument of the book?

The Long Tail: Why the Future of Business is selling less of more.

The general theme/argument of this book is essentially how “tomorrow’s” markets belong to those who can truly take advantage of them and all their needs and sectors. More so, this book is about the economics of abundance of a new and improved business model that is starting to sprout as new information about consumers wants and needs are prevailed.

2.     How did the book, in your opinion, connect with and enhance what you are learning in ENT3003?

This book connected with what was taught in this course because it shows how powerful the concept of “less is more” truly is. It also emphasizes what were to happen if everything in this consumer-driven world were to essentially become “available” and what would be the outcome of such a phenomenon. Although personally, I pretty much do think a lot of what consumers want and need is already available. But this book delves into how simple and practical innovations can be perceived differently by consumers as opposed to things being made through large corporations.

3.     If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

For starters, I would have each student pick out one very complex product or idea. Then I would have students get into groups and decide on one idea or product that they have each chosen. Next, I would ask for them to pick apart the idea/product and just pick it apart as much as they can so they have different parts to go off of. I would finally ask them to generate a product/idea off of what they have picked apart from that existing product or idea and try to make something simple off of just that one aspect they chose.

4.     What was your biggest surprise or ‘aha’ moment when reading the book? In other words what did you learn that differed most from your expectations?

Something that surprised me was how consumers will pay more attentions to something small and simple when it was made by someone who are “small and simple.” Consumers are starting to drift away from the belief that everything made by large corporations is the best that their money can buy.