1. Over spring break, I traveled to Toronto, Canada to visit my older sister. Luckily she was able to give me some contacts of hers that work in the club/night scene in Toronto, and I reached out to two club owners and an event planner who are all based in the downtown Toronto area.
2. There are several factors that are crucial when buyers and customers are seeking an alternative to this product/service. Essentially, the clubs and venues are the one buying the product itself to install into their establishments, and the people going out to these night clubs and venues are the ones paying for the service of putting their items into a locker to keep it safe. When it comes down to it, the factor that these people should consider when having to decide whether they should use this service is whether or not they want to lose their items during a night out. The alternative would be to simply just either not bring anything with them at all, or to have their things on them throughout the night (which again can be a but of a nuisance). The price consumers would pay when using these units on a night out definitely outweighs the larger price they would have to pay if they didn’t bring something they needed or even worse lost something of importance.
3. For the venues and night clubs who are purchasing these units, they are most likely to buy online or over the phone. As far as customers who are using these units during a night out, they can either pay at a counter that the club sets up specifically for that little area, or maybe the establishments can go as far as even creating an app or quick service so the customer can have the quickest most reliable experience.
4. The most important element for the clubs and venues for this product is of course whether or not the consumer will actually trusty and use this product. If not, it is just essentially going to be taking up space in the establishment. For the consumer who goes out, the thing that matters the most is if their items were kept safe and if they were able to retrieve them in a fast and efficient manner.
5. All of the people I spoke to in the Toronto area were very interested in my idea. Because there are so many different places to go in Toronto, each place varies by square footage. The people said they would most be interested in buying this product online so they can pick the size that would be most suitable for their establishment, as well as picking how many lockers are in each unit. For consumers, the club would sell the rentals for them right there in place to avoid any confusion as opposed to doing it through an app or online.
6. Gathering up all the information and feedback from my interviews, I would say my segment is centered around making the purchase decision efficient, customizable and worth the money. In terms of alternative evaluations and purchase decisions, I would say for the buyer of the units it comes down to whether or not the consumer buys in to the service and actually uses it and is satisfied with it.
Hi Gracie!
ReplyDeleteTaking advantage of your spring break to get interviews was a great idea! I did the same for my assignment! Great job on clarifying the importance of pricing from the buyer's and user's perspective. From reading your post, you received some awesome straightforward insight. I'm interested to see how the purchasing process would differ between Toronto and Gainesville. All in all, great work on this post!
Hello Gracie,
ReplyDeleteI like how you used your spring break as an opportunity to interview a different group of club owners and event planners. This gives you a greater understanding of your audience and can potentially point out some locational differences between there and Florida. Take for instance, having a bulky coat as part of your nightly baggage. Based on your information, I agree that your segment is surrounding purchase decisions being efficient, customizable, and worth the money. Good job overall!