Testing the Hypothesis 2

The WHO:

After conducting several interviews there is a tight niche in which my product will be useful. But that being said, there is also a somewhat similar market audience for which my product will not work. The main sectors that I feel will actually utilize my product include relatively small and local nightclubs, and local venues where DJs or other artists may perform. Where the capacity of people would not exceed for 250-300. The market audience where my product would not be effective would be large concerts or events.

The WHAT: When people go out, they can sometimes find that carrying their essential items with them around is somewhat of a burden. Not to mention there is a 50/50 chance that you walk out of that place without something you originally had. It would be great of people had a place to store their items while they are out enjoying themselves.

The WHY: Like I said, this product will probably not work for all clubbing or concert events. A huge chunk of that I think depends on the structure of the venue itself, and the maximum capacity of people that the place can actually withstand. But for places that it would be compatible with, it would work for people who want to keep their things safe, as well as it would make an extra penny for venues that are willing to try it out.

Inside the boundary:

-       Local clubs

-       DJ venues

-       Small concerts

-       People who hate carrying things with them in their hands

Outside the boundary:

-       Large venues

-       Concerts exceeding a capacity of 300 people

-       People who look to steal from others.